Strategy is a critical, and often overlooked, component of email marketing. How often should you send an email? What content should be in the email? What should your subject line be? How can you increase your open and click through rates? How should you segment your list?

Digital Evolution Group can develop a plan and provide the right tools so you can reach your strategic objectives.

CONSULTING

Are you ready to take your email marketing to the next level?
Enlist our experts to develop:

• An audit of your existing targeted email marketing efforts
• A competitive review
• A custom, targeted email marketing plan and ongoing review/analysis

SUBSCRIBER MANAGEMENT

Send the right messages to the right subscribers at the right time.
Seamless sign-up integration with your web site, in addition to:

• CAN-SPAM compliance
• Multiple list management
• Profile attributes
• Segmentation

DELIVERABILITY

Your email has to arrive in the subscriber’s inbox before they can open it.
Between you clicking send and the recipient opening the email a lot can happen. We bring to the table:

• Whitelisting relationships with key ISPs including AOL
• Blacklist monitoring and prompt removal
• Email reputation monitoring
• Sender authentication package
• Tools to prevent your email from arriving in a junk mail folder

REPORTING

Know who opened the email, when, what they clicked and more.
Anyone can give you numbers, but it’s what we will advise you do with that information that will make you different. Our real-time reporting solution gives you:

• Revenue conversion data (for e-commerce platforms)
• Ability to export the results into comma-delimited format
• Get the specifics regarding your bounced emails

EMAIL DESIGN & CONTENT

Ensure the messages you are sending say the right thing.
Our solutions include:

• Creative experts to design emails that reinforce your brand
• Template structure layouts
• Step-by-step wizard to create and send an email
• Full HTML control, if you wish
• Ability to insert dynamic content
• Personalized emails
• Forward-to-a-friend viral marketing